Branding Foundations
30mBeginner2023-05-04
Authors
Flavilla Fongang
Course details
Strong, effective brands give you a competitive advantage in the marketplace and help you weather the storms of market competition. Whether you have an existing brand or you’re starting a new one from scratch, this course provides the basics you need to build brand equity. Learn best practices from brand expert Flavilla Fongang, as she shows you how to: create a distinctive brand; structure your brand offering; create your brand's visual identity; and attract and build your audience.
Skills covered
Brand ManagementFoundationsMarketing
Concepts
Introduction
- Growing your business through strong branding
How to Create a Distinctive Brand
- Developing your brand DNA
- Creating your brand purpose, vision, and mission
- Distinguishing your brand from the competition
- Building an engaging brand voice and experience
How to Structure Your Brand Offering
- Leveraging neuromarketing in your brand
- Maximizing your prospect's basket value
- Pricing effectively to maximize transaction value
How to Create Your Brand's Visual Identity
- Designing a strong brand identity
- Selecting the right brand colors for attraction
How to Attract and Build Your Audience
- Creating interest in your brand
- Growing your prospect database
Conclusion
- Continually focusing on brand growth