Branding Foundations
30mBeginner2023-05-04
Authors
Flavilla Fongang
Course details
Strong, effective brands give you a competitive advantage in the marketplace and help you weather the storms of market competition. Whether you have an existing brand or you’re starting a new one from scratch, this course provides the basics you need to build brand equity. Learn best practices from brand expert Flavilla Fongang, as she shows you how to: create a distinctive brand; structure your brand offering; create your brand's visual identity; and attract and build your audience.
Skills covered
Brand ManagementFoundationsMarketing
Concepts
0. Introduction
- 01 - Growing your business through strong branding
1. How to Create a Distinctive Brand
- 02 - Developing your brand DNA
- 03 - Creating your brand purpose, vision, and mission
- 04 - Distinguishing your brand from the competition
- 05 - Building an engaging brand voice and experience
2. How to Structure Your Brand Offering
- 06 - Leveraging neuromarketing in your brand
- 07 - Maximizing your prospect's basket value
- 08 - Pricing effectively to maximize transaction value
3. How to Create Your Brand's Visual Identity
- 09 - Designing a strong brand identity
- 10 - Selecting the right brand colors for attraction
4. How to Attract and Build Your Audience
- 11 - Creating interest in your brand
- 12 - Growing your prospect database
Conclusion
- 13 - Continually focusing on brand growth