Brand Strategy: Management of Your Brand Reputation

Course details

A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in your space. In this course, learn tips from brand expert and marketing thought leader Chelsea Krost on how to build and protect a strong brand reputation. Chelsea shows you how to hone your brand strategy with practical guidance in critical areas, including: Corporate social responsibility, diversity and inclusion; leveraging the right influencers in the right ways; and managing negative reviews and brand feedback. She also covers the importance of monitoring your brand reputation through internal brand audits, and details some tools to help you manage your online reputation.

Concepts

Introduction

The power of positive brand reputation

The Benefits of Brand Reputation Management

Boost your competitive advantage with your brand reputation
Mapping the core pillars of a winning brand reputation
Cultivate compelling testimonials and brand love from your target audience
Four proven ways to encourage customers to write reviews

Brand Strategy - Building a Strong Reputation

Building your brand reputation as a thought leader
Unlock the leaders in your company by boosting employee advocacy
Four essentials for a successful employee advocacy program
Diversity and inclusion in brand strategy
Customer service and brand reputation

How to Build Your Brand Reputation

Craft a content marketing strategy to boost your brand reputation
Your content is your consumer journey
Improving brand reputation with a social media strategy
Social media customer service and negative reviews - Top tips
Elevating your brand with influencers
Boosting brand reputation with LinkedIn

Brand Reputation Management and Monitoring

Conducting a brand reputation audit
Managing and monitoring your brand reputation - Top tools

Conclusion

Building your strategy for a strong brand reputation