Become an Entrepreneur Inside a Company

57mBeginner2018-06-22

Authors

Robbie Kellman Baxter

Founder of Peninsula Strategies LLC

Course details

There is plenty of opportunity to innovate even in traditional, top-down companies—even in traditionally "noninnovative" roles. Learn how to become an intrapreneur and lead innovation and change from inside a company. In this course, strategy consultant Robbie Baxter explains what intrapreneurship is and how innovation works inside a large organization. Discover how to gauge whether your company is ready for disruption, how to find and test ideas, how to get resources and buy-in from leadership, and how to scale your ideas so they are feasible for the entire enterprise. Robbie also discusses when to throw in the towel and when to pass off projects. Finally, she shares a few examples of successful intrapreneurship, from organizations as diverse as Adobe and the University of Pennsylvania.

Learning objectives
Intrapreneurship
Finding your idea
Creating an MVP
Gaining support from leaders
Pivoting vs. staying the course
Intrapreneurship case studies

Skills covered

EntrepreneurshipSmall Business and EntrepreneurshipDeep Dive (X:Y)

Concepts

0. Introduction

01 - Kickstarting your entrepreneurial aspirations
02 - Understanding intrapreneurship

1. Understanding Innovation

03 - Understanding what success looks like as an intrapreneur
04 - How to tell if your company is ready for intrapreneurship

2. Working as an Intrapreneur

05 - Finding your disruptive idea
06 - Determine your stakeholders
07 - Creating your minimum viable product (MVP)
08 - Failing fast
09 - Understanding when to ask for resources
10 - Gaining support from leadership
11 - Scaling your ideas

3. Finding a Path Forward in the Face of Roadblocks

12 - When to pivot and when to stay the course
13 - Understanding why skunkworks projects fail
14 - Influencing company culture

4. Case Studies

15 - Adobe (Kickbox)
16 - Cisco (Innovate Everywhere)
17 - UPenn Medicine

Conclusion

18 - Taking action