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B2B Go-to-Market Strategy: How to Transform Your Business

38mIntermediate2022-09-16

Authors

Sangram Vajre

Author, Keynote Speaker, CMO, Entrepreneur, and Category Maker

Course details

In order to grow, your B2B business needs an actionable go-to-market (GTM) process. This course with B2B go-to-market expert Sangram Vajre offers you exactly that: a practical B2B GTM playbook for your go-to-market process that will help you align your teams with a common goal: efficient growth. Sangram shows you the nuts and bolts of building a strong GTM strategy, including: how to position GTM as an actual product within your organization, how to justify the role of RevOps for GTM, and how to smartly identify opportunities to scale your business for efficient growth.

Skills covered

Marketing StrategySales SkillsSalesMarketingDeep Dive (X:Y)

Concepts

0. Introduction

01 - How to build your go-to-market process

1. Mapping a B2B Go-to-Market Process

02 - Navigating GTM as a process
03 - Helping your CEO make better GTM decisions
04 - Defining your niche in B2B GTM
05 - Justifying the role of RevOps for GTM
06 - Valuing customer retention in your GTM model
07 - Mapping GTM strategy to the customer buying experience
08 - Elevating customer voice in your GTM strategy
09 - Aligning stakeholders in your GTM strategy

2. Using a B2B Go-to-Market Strategy for Growth

10 - Using a GTM growth framework for your B2B business
11 - Identifying your ideal customer profile (ICP)
12 - How to operate your business more effectively
13 - Getting ready to scale your B2B business
14 - Finding the best path to grow your B2B business