B2B Foundations: Social Media Marketing

Course details

Studies show that many companies consult social media to research the products and services they need to run their businesses. Platforms like Facebook and LinkedIn are great ways to introduce your products and services to potential customers. In this course, social media expert Luan Wise explains how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and what great B2B social media content looks like, and explore the benefits of four major platforms: LinkedIn, Twitter, Facebook, and Instagram. Luan also shares tips for creating a social media policy for your organization, and measuring your success.

Concepts

0. Introduction

01 - Build your B2B brand with social media

1. B2B Marketing

02 - Introduction to B2B marketing
03 - The B2B customer
04 - The benefits of social media for business

2. Social Media Platforms for B2B Marketing

05 - How to choose which social media platforms to use for your business
06 - LinkedIn for B2B social media marketing
07 - Facebook for B2B social media marketing
08 - Instagram for B2B social media marketing
09 - Twitter for B2B social media marketing

3. Using Social Media for B2B Marketing

10 - Generating awareness for your business with social media
11 - Engaging and nurturing business audiences with social media
12 - Using social media search to find new business prospects
13 - Using Facebook and LinkedIn groups to find new business opportunities

4. The Importance of Content for B2B Social Media Marketing

14 - The importance of content for B2B social media marketing
15 - Defining the key messages for your B2B social media marketing content
16 - Creating a social media content calendar for your business
17 - The importance of thought leadership content to B2B social media marketing
18 - The anatomy of great B2B social media content
19 - Mistakes to avoid when creating content for B2B social media

5. B2B Social Media Marketing Best Practice

20 - The importance of social media listening for B2B marketing
21 - B2B social media marketing best practices

6. Management Tools to Help with B2B Social Media Marketing

22 - Managing the potential risks of B2B social media marketing
23 - Tools to help manage B2B social media marketing

7. Measuring Your Success with B2B Social Media Marketing

24 - Setting SMART objectives for social media
25 - How to measure social media marketing ROI
26 - Tools to help measure success in B2B social media marketing

Conclusion

27 - Build a business case for social media