Avoiding Legal Hot Spots: Five Legal Tips for Social Media Managers

Whether you are a social media manager, an influencer, or a business owner, if you leverage social media on a regular basis, there are legal issues that come up repeatedly. These legal hot spots are not difficult to understand, but they have the potential to cripple a company that doesn’t follow some basic steps. In this course, Kayla Jimenez explains the basics of avoiding intellectual property (IP) infringement, as well as how public domain and fair use can protect you. Find out how celebrities can (and can’t) be used in social media and how to ensure that you have proper model releases. Learn how to protect your content with trademarks, copyrights, license agreements, and more. Plus, go over how to spot and avoid false advertising. With so much effort going into social media, this course provides needed knowledge for anyone in a business organization who posts to social media, runs digital ads, or publishes web content.