Align Sales Operations with Business Strategy

29mGeneral2024-11-20

Authors

Madecraft

Full-Service Learning Content Company

Betsy Wise

Course details

Discover how to integrate sales functions seamlessly with broader organizational goals alongside Betsy Wise. This course teaches learners how to conduct effective market research, identify key performance indicators, streamline sales processes, and foster collaboration across departments. After completing this course, learners will be able to create and execute sales strategies that drive business growth and enhance competitive advantage.

Learning objectives
Evaluate the current role of sales operations in your business strategy.
Conduct effective market research that can inform your sales strategy.
Create a comprehensive sales plan that considers your overall business strategy and cross-departmental efforts.
Monitor and analyze sales performance.
Adapt your sales operations to align with changes in your business strategy.

Skills covered

Sales ManagementBusiness StrategySalesLimited SeriesBusiness Analysis and StrategyLeadership and Management

Concepts

0. Introduction

01 - Drive sustainable business growth

1. Preparing for Sales Strategy Development

02 - Evaluate your business strategy
03 - Conduct effective market research
04 - Identify and segment your target customers
05 - Leverage helpful sales tools and technologies

2. Build and Execute Your Strategic Sales Plan

06 - Build a high-performing sales team
07 - Set sales goals and define KPIs
08 - Practice accurate sales forecasting
09 - Align sales forecasts with business financial planning
10 - Create a comprehensive sales plan
11 - Integrate your sales strategy with marketing efforts

3. Optimize Your Sales Operations

12 - Monitor and analyze sales performance
13 - Identify opportunities for improvement
14 - Practice effective change management

Conclusion

15 - Achieve your sales and business goals