AI in the Flow of Marketing: 5 Days from Idea to Campaign

Modern marketing teams need to move from idea to launch faster, without sacrificing strategy. In this hands‑on challenge, follow along with Jack Rowbotham—a senior product marketing manager at Microsoft—as you design and launch a complete AI‑assisted marketing campaign, from brief to launch kit, in one five-day workweek. While the demos in this course use Microsoft 365 Copilot, the underlying workflows are tool-agnostic, making them easy to adapt to the tools you already use.

Plan a campaign workback, research your market, and build a message matrix you can evaluate and refine with support from AI-assisted workflows. Then, design core assets across key channels and create a lightweight marketing agent you can reuse for future campaign work. A bonus lesson shows how to run repeatable workflows with Copilot Cowork (preview). After completing this course, you’ll have a draft campaign package ready to refine and ship, plus a repeatable AI-assisted process for producing campaigns.

Important note: This course is demonstrated using Microsoft 365 Copilot. You'll need one of the Microsoft 365 Copilot licensing plans for business to use the exact tools shown. Sign in with a business email address—personal accounts aren't supported. You can follow along with other AI tools, though some features may not be available.

Learning objectives
Plan a campaign workback that defines scope, milestones, inputs, and outputs.
Research a target market by synthesizing audience, competitor, and category insights into usable campaign inputs.
Build and evaluate a message matrix that maps products to value propositions, proof points, and calls to action.
Design core marketing assets aligned to the message matrix and campaign plan.
Create a reusable marketing agent that supports repeatable campaign workflows, including brand voice checks.