AI in Business Essential Training

1h 33mIntermediate2023-12-01

Authors

Michael McDonald

Researcher and Professor of Finance at Fairfield University

Course details

Artificial intelligence (AI) is changing the way we interact with our mobile devices, our healthcare providers, and even our cars. In this project-based course, Dr. Michael McDonald focuses specifically on the applications of AI in business, as well as emerging opportunities in the space. After discussing the basics of AI and how it works, Dr. McDonald focuses on how this exciting technology can be leveraged in a variety of business settings. Discover how AI can be applied to accurately price products, make astute marketing decisions, navigate financial markets, and more. Plus, learn where AI doesn't work in the business world and get best practices for applying AI in your work.

Learning objectives
What's AI and how does it work?
Optimization and AI
Using data to make optimized decisions
Building a basic AI algorithm
Opportunities for AI in marketing and product pricing
Where AI doesn't work

Skills covered

Microsoft ExcelArtificial Intelligence for BusinessEssential TrainingBusiness Analysis and StrategyMicrosoft

Concepts

0. Introduction

01 - AI for business decisions

1. Artificial Intelligence (AI)

02 - What is AI
03 - How does AI work
04 - Optimization and AI
05 - What is optimization
06 - Pattern and shape recognition and AI
07 - Expert systems
08 - Generative AI

2. Data Analytics and Optimization

09 - Basics of data analytics
10 - Regression analysis and forecasting
11 - Using data to make an optimized decision
12 - Taking data analytics to the next level - AI

3. Using AI in Business

13 - Overview of uses of AI in business
14 - Operational decision making and AI
15 - Building a basic AI algorithm
16 - AI in financial markets
17 - AI in marketing
18 - AI and product pricing
19 - Human brakes on AI
20 - Where AI does not work
21 - Best practices with AI

Conclusion

22 - Next steps