AI for Marketing
45mIntermediate2024-11-25
Authors
Brad Batesole
Marketing Thought Leader, Chief Learning Officer at Madecraft
Course details
Dive into the transformative power of AI in marketing with this course for marketing professionals. Seasoned marketing strategist Brad Batesole highlights how AI can streamline workflows, boost creativity, and optimize your marketing campaigns. Discover how to use conversational AI for generating marketing prompts, craft detailed buyer personas, and align your brand voice seamlessly. Learn to personalize marketing campaigns swiftly, analyze data for actionable insights, and create engaging marketing materials with ease. Whether you're aiming to enhance your content creation, data analysis, or campaign personalization, these skills will propel your marketing into the future. Step into the world of AI-driven marketing and revolutionize how you engage with your audience, with real-world applications and actionable strategies.
Skills covered
Marketing StrategyArtificial Intelligence FoundationsMarketingArtificial Intelligence (AI)Deep Dive (X:Y)
Concepts
0. Introduction
- 01 - Bringing AI front and center
- 02 - Writing great ChatGPT prompts for marketing with AI
- 03 - Why marketing with AI
1. Create a Marketing Strategy with AI
- 04 - Drafting a value proposition with AI
- 05 - Evaluating your buyer persona with AI
- 06 - Writing your brand copy with AI
2. Use Cases of ChatGPT in Marketing
- 07 - ChatGPT AI for writing marketing drip campaigns
- 08 - ChatGPT AI for analyzing marketing data
- 09 - ChatGPT AI for creating marketing goals
- 10 - ChatGPT AI for creating marketing images
3. Other AI Tools for Marketing
- 11 - Copilot AI for PowerPoint presentations
- 12 - Automating marketing tasks with Zapier AI
- 13 - Building effective AI chatbots with Intercom and Zapier
Conclusion
- 14 - Putting AI at the center of digital marketing