AI for Google Analytics
28mBeginner2024-11-15
Authors

Brad Batesole
Marketing Thought Leader, Chief Learning Officer at Madecraft
Course details
Explore the intersection of AI and digital marketing with this course that equips you with the knowledge to optimize your marketing efforts using Google Analytics and AI tools. Brad Batesole—an internationally recognized marketing thought leader—guides you through topics ranging from understanding basic concepts of AI in marketing to deploying advanced predictive analytics for better decision-making. Learn how to analyze data, identify key trends, and predict customer behavior, enabling you to craft targeted campaigns with precision. Explore hands-on demonstrations on setting up custom insights, enhancing user experience, and improving campaign performance through data-driven strategies. By the end, you'll not only understand the power of integrating AI with Google Analytics but also how to apply these insights practically. Join now and transform your approach to digital marketing to make your campaigns more effective and data-informed.
Skills covered
Google AnalyticsWeb Marketing AnalyticsArtificial Intelligence FoundationsGoogleMarketingArtificial Intelligence (AI)Data ScienceDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Dive deeper into Google Analytics with AI
1. Google Platform Exploration
- 02 - Exploring Google Analytics insights and recommendations
- 03 - Automatic Google Analytics alerts for data discrepancies
- 04 - Exporting Google Analytics (GA) data for external analysis
2. Exploring Audiences
- 05 - A look at Google Analytics predictive analytics
- 06 - Creating audiences based on predicted behaviors
3. Exploring Data
- 07 - Crafting complex filters in Google Analytics
- 08 - Utilizing ChatGPT to combine and analyze data
- 09 - Asking data questions inside Google Analytics
Conclusion
- 10 - Going beyond AI in Google Analytics