AI Essentials for Marketers: An Introduction by Adobe

AI is shifting the marketer's role from executing tasks to strategically designing workflows. In this course, Adobe Champion AJ Navarro helps you develop your AI mindset, identify high-value AI use cases, build AI workflows, and foster a culture of experimentation. AJ covers techniques for designing effective AI prompts and improving AI outputs through iterative testing and refinement. Discover how to preserve human judgment and creativity while leveraging AI for efficiency, building workflows that amplify your expertise. You also learn to scale content creation and enhance productivity without sacrificing brand integrity, and understand why AI workflows are foundational for reliable, scalable marketing operations.