AI Essentials for Marketers: An Introduction by Adobe
1h 24mBeginner2026-06-15
Authors
Adobe Inc
Course details
AI is shifting the marketer's role from executing tasks to strategically designing workflows. In this course, Adobe Champion AJ Navarro helps you develop your AI mindset, identify high-value AI use cases, build AI workflows, and foster a culture of experimentation. AJ covers techniques for designing effective AI prompts and improving AI outputs through iterative testing and refinement. Discover how to preserve human judgment and creativity while leveraging AI for efficiency, building workflows that amplify your expertise. You also learn to scale content creation and enhance productivity without sacrificing brand integrity, and understand why AI workflows are foundational for reliable, scalable marketing operations.
Skills covered
AI Literacy for EveryonePromptingAI Foundations and LiteracyMarketing StrategyAI Productivity and Everyday UseMarketingArtificial Intelligence (AI)One-Off
Concepts
Introduction
- Getting started
Developing an AI Mindset as a Marketer
- Course overview
- Rethinking your role as a marketer
Identifying High-Value AI Use Cases
- Developing high-value AI use cases
- Batch content creation across formats
Building Your First AI Workflow
- Why workflows are the foundation of scalable AI adoption
- Understanding human judgment in AI workflows
- Designing better inputs for AI workflows
- Testing to improve AI outputs in a repeatable loop
Building a Culture of Experimentation
- Enterprise-ready AI workflows
- Building a culture of AI experimentation
Bonus - Working with Prompts
- Working with prompts