Agile Marketing Foundations

By adopting agile marketing principles, you can run projects that have a greater impact and improve over time. In this course, marketing expert Chris DallaVilla shares the relevant principles of agile marketing, and explains how to use this approach in your own organization. Chris goes over the core values of agile marketing, and shares different workflows that you can tailor to your organization. He also highlights how data plays an important role in validating your direction and strategy, as well as measuring results. Finally, he covers standard project management roles—and how they work in agile marketing—and shows how to create a backlog, plan sprints, and put together a marketing roadmap.

Learning objectives
Who needs agile marketing?
Triangulated vs. circular workflows
Core values of agile marketing
Data's role in marketing
Analytics for agile marketing
Reviewing best practices for data-driven marketing
How to effectively bring a team together
Using agile marketing tools