Advertising on Facebook: Advanced

Course details

Learn about advanced techniques and powerful tools that can efficiently create and manage large numbers of Facebook ads and campaigns across different accounts and pages, and ways to target specific audiences with custom ads. Explore tools including the Facebook Pixel, Business Manager, Ads Manager, Test and Learn, and Power Editor. Learn about how to bulk upload ad images, use tags to organize campaigns, target display ads to highly qualified decision makers only, quickly make changes across multiple ads, and quickly create hundreds of custom ads. Discover tools for retargeting and remarketing to engage users who have previously interacted with a page or website, and learn about managing multiple administrators while keeping a personal account separate.

Topics include:
- Using Facebook to increase sales
- Setting up a business on Facebook
- Setting up roles and permissions
- Creating ads and campaigns
- Managing ads and campaigns in bulk with Ads Manager
- Managing ads and campaigns in bulk with Excel
- Using the Facebook Pixel
- Creating custom audiences
- Creating a lookalike audience
- Split testing using Test and Learn
- Retargeting and remarketing

Concepts

0. Introduction

01 - Increase sales with Facebook

1. Business Manager

02 - Get started with Facebook Business Manager
03 - How to navigate Facebook Business Manager
04 - Set up roles and permissions

2. Manage Ads and Campaigns

05 - Create ads and campaigns
06 - Manage ads and campaigns in bulk
07 - Manage campaigns in bulk with Excel
08 - Organize campaigns

3. Facebook Pixel

09 - Work with the Facebook Pixel
10 - Optimize for conversions
11 - Analytics

4. Custom Audiences

12 - Custom audiences in Facebook Ads Manager
13 - Custom audiences with web traffic
14 - Create a lookalike audience

5. Advanced Advertising Techniques

15 - Split testing on Facebook using Test and Learn
16 - How to retarget on Facebook
17 - Dynamic ads

Conclusion

18 - Next steps