Advertising on Facebook
1h 21mBeginner2025-01-07
Authors
Megan Adams
Social Media Strategist, Viral Marketer
Course details
Amplify your reach by advertising on Facebook, a Meta platform. Learn how to create and manage Facebook ad campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising—while avoiding some of the platform’s main pitfalls. Megan Adams is a Facebook advertising expert who will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. Megan covers the essential nuts and bolts of Facebook advertising—including how to write ads, plan a budget, boost engagement with your posts, and more. Along the way, gather tips and practical insights for leveraging the most powerful Facebook tools, like Ads Manager. By the end of this course, you’ll be prepared to use Facebook Ads to its greatest potential, creating and launching campaigns to the right audiences that ultimately drive business back to your brand.
Learning objectives
Target ads on Facebook.
Set up a Facebook account.
Identify your audience and refine it with specific targets.
Choose a budget.
Create reports.
Identify and leverage effective ad text and images.
Improve ad performance.
Learning objectives
Target ads on Facebook.
Set up a Facebook account.
Identify your audience and refine it with specific targets.
Choose a budget.
Create reports.
Identify and leverage effective ad text and images.
Improve ad performance.
Skills covered
FacebookComputer SkillsMetaSocial Media MarketingMarketingBusiness Software and ToolsDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Getting started with Facebook advertising
- 02 - How Facebook ads work
1. Facebook Advertising Overview
- 03 - The Facebook advertising structure
- 04 - How to set up your Facebook advertising account
- 05 - How to use Facebook Ads Manager
2. Create Your Facebook Ads Campaign
- 06 - Choose a Facebook ad campaign objective
- 07 - Choose a budget for your Facebook ads
- 08 - Interest targeting for your audience
- 09 - How to create a lookalike audience
- 10 - Manage Facebook ad placements
- 11 - Choose your Facebook ad creative
3. View Your Facebook Advertising Data
- 12 - How to manage existing Facebook ads and campaigns
- 13 - Understand your success metrics with Facebook ads
- 14 - View your Facebook ads billing summary
4. Implement Best Practices for Advertising on Facebook
- 15 - Tips for writing a great ad
- 16 - How to create attention grabbing creative for ads
- 17 - Optimize the performance of your Facebook ads
- 18 - AI tools to help with the ad creation process
Conclusion
- 19 - Next steps