Advanced Product Marketing

At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs. In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product resonates with its intended audience—with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.

Learning objectives
What is advanced product marketing?
Differences between research methodologies
Writing personas
Creating competitive positioning
Working with product managers and researchers
Breaking down messaging types
Determining market opportunities
Completing a go-to-market plan
Using agile marketing best practices