Advanced Persuasive Selling: Persuading Different Personality Types
44mAdvanced2019-09-12
Authors

Brian Ahearn
Expert Trainer
Course details
When you combine an understanding of the psychology of persuasion and personality styles, sales success will come more quickly and more often. This course covers basic psychology concepts that make it easier for potential customers to say yes to you, including four key personality types and ideas for working successfully with each. Learn how to treat people in ways that communicate respect, tailor your delivery to their unique personality style, and ultimately, close more sales.
Learning objectives
The intersection of persuasion and sales
Building rapport
Overcoming objections
Closing sales
Selling and persuading
Influence and personality types
The DEAL model for understanding personality types
Learning objectives
The intersection of persuasion and sales
Building rapport
Overcoming objections
Closing sales
Selling and persuading
Influence and personality types
The DEAL model for understanding personality types
Skills covered
Sales SkillsSalesDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Understand personalities to close deals
1. Using Persuasion
- 02 - The intersection of persuasion and sales
- 03 - Build rapport
- 04 - Overcome objections
- 05 - Close the sale
2. Personality Types
- 06 - Overview of personality types
- 07 - Personality type - Drivers
- 08 - Personality type - Expressives
- 09 - Personality type - Amiables
- 10 - Personality type - Logicals
3. Intersection of Influence and Personality
- 11 - The intersection of influence and personality
- 12 - Influence and personality - Drivers
- 13 - Influence and personality - Expressives
- 14 - Influence and personality - Amiables
- 15 - Influence and personality - Logicals
Conclusion
- 16 - Persuasive selling in action