Advanced Google Analytics

1h 17mAdvanced2022-06-22

Authors

Brad Batesole

Marketing Thought Leader, Chief Learning Officer at Madecraft

Madecraft

Full-Service Learning Content Company

Course details

Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.

Learning objectives
Tracking users with User-ID
Adding new views
Creating and managing filters
Event flow reporting
Measuring events
Working with advanced features
Creating and applying segments

Skills covered

Google AnalyticsWeb Marketing AnalyticsAdvancedGoogleMarketingData Science

Concepts

Introduction

Gain a better understanding of your data
Explaining Universal Analytics

Measuring Data

How data collection works
How new vs. returning users work
Tracking users with User ID

Views

About views
Create a measurement plan
Adding a new view
View settings
View panel

Filters

View filters
Creating and managing filters
Filter ordering
Regular expressions (regex)

View Filters

Create common predefined filters
Create common exclude filters
Create common include filters
Create common case filters
Create common search and replace filters
Filter limitations

Events

Anatomy of events
Events flow reporting
Measuring events
Events vs. goals

Advanced Features

Site search overview
Site search setup
Create custom dimensions
Calculated metrics
Custom channel groupings
Custom content grouping
Weighted sort
Google Analytics debugger plugin

Segmentation

Overview
Explore and apply segments
Create segments
Apply multiple segments
Analytics solutions gallery

Conclusion

Get moving with Google Analytics