Advanced Google Analytics
1h 17mAdvanced2022-06-22
Authors
Brad Batesole
Marketing Thought Leader, Chief Learning Officer at Madecraft
Madecraft
Full-Service Learning Content Company
Course details
Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.
Learning objectives
Tracking users with User-ID
Adding new views
Creating and managing filters
Event flow reporting
Measuring events
Working with advanced features
Creating and applying segments
Learning objectives
Tracking users with User-ID
Adding new views
Creating and managing filters
Event flow reporting
Measuring events
Working with advanced features
Creating and applying segments
Skills covered
Google AnalyticsWeb Marketing AnalyticsAdvancedGoogleMarketingData Science
Concepts
0. Introduction
- 01 - Gain a better understanding of your data
- 02 - Explaining Universal Analytics
1. Measuring Data
- 03 - How data collection works
- 04 - How new vs. returning users work
- 05 - Tracking users with User ID
2. Views
- 06 - About views
- 07 - Create a measurement plan
- 08 - Adding a new view
- 09 - View settings
- 10 - View panel
3. Filters
- 11 - View filters
- 12 - Creating and managing filters
- 13 - Filter ordering
- 14 - Regular expressions (regex)
4. View Filters
- 15 - Create common predefined filters
- 16 - Create common exclude filters
- 17 - Create common include filters
- 18 - Create common case filters
- 19 - Create common search and replace filters
- 20 - Filter limitations
5. Events
- 21 - Anatomy of events
- 22 - Events flow reporting
- 23 - Measuring events
- 24 - Events vs. goals
6. Advanced Features
- 25 - Site search overview
- 26 - Site search setup
- 27 - Create custom dimensions
- 28 - Calculated metrics
- 29 - Custom channel groupings
- 30 - Custom content grouping
- 31 - Weighted sort
- 32 - Google Analytics debugger plugin
7. Segmentation
- 33 - Overview
- 34 - Explore and apply segments
- 35 - Create segments
- 36 - Apply multiple segments
- 37 - Analytics solutions gallery
Conclusion
- 38 - Get moving with Google Analytics