Elevate Your Adobe Analytics Skills for Better Decision-Making

Course details

In this course, Adobe evangelist Eric Matisoff delivers a detailed dive into more advanced skills in leveraging the Adobe Analytics platform. See how to best use key tools and features, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Learn about the metrics that matter, how to find and apply dimensions, build segments, create complex calculated metrics, and improve your visualization skills. Join Eric to see how Adobe Analytics provides so much more value than just the basics, and grow your Adobe Analytics skills.

Concepts

Introduction

Advancing your analyses in Adobe Analytics
What you should already know about Adobe Analytics
Accessing your Adobe Analytics demo data

Adobe Analytics - Metrics that Matter

Exploring core traffic metrics
Defining Occurrences and Instances
Bounces, single-page visits, and single access
Navigating the standard commerce metrics
Finding and understanding the time spent metrics
Considering the value of time spent and their formats
Identifying custom metrics that are unique to your company

Adobe Analytics - Finding and Applying Dimensions

Utilizing core traffic dimensions
Applying marketing channel dimensions
Assessing how marketing channel data is captured
Focusing on visitor retention
Assess visitors better based on geography and technology
Using the automatically captured activity map data
Using custom dimensions at your company
Grasping None and Unspecified and using it to your advantage

Adobe Analytics Segmentation - Advancing Your Skills

Building quick segments
Building segments from scratch
Adding additional containers to a segment
Applying segment container options
Excluding and sequencing segment containers

Creating Complex Calculated Metrics in Adobe Analytics

Building calculated metrics from scratch
Adding segments and containers to a calculated metric
Advancing your calculated metrics with key functions

Adobe Analytics Visualizations - Leveling Up

Using the table builder for faster, more complex tables
Distributing your data with histograms
Summarizing with combos and key metric summaries charts
Overlapping segments in a Venn diagram

Conclusion

Further hone your skills with Adobe Analytics