A Systematic Creative Process for Designers

Course details

What happens when creatives have to perform under pressure? There is no universal way to find inspiration, yet designers still need to deliver. In this course, join Von Glitchka as he shares a methodical approach for generating design ideas, from rough concept to polished product, that allows for spontaneity along the way. Explore your personal style and see how to establish scope with specific deliverables. Learn about generating quotes, defining your client's goals and target audience, and considering the styles that best suit a solution. Discover how to go from the essence-capturing ideation stage to the more practical work of constructing vector artwork, composing type with design elements, handling client feedback, and more. Then, learn how to create a brand standards style guide, built assets that clients can use for promotion on social media, and finalize your projects.

Concepts

Introduction

Introducing a systematic creative process for designers
What is a systematic creative process
Discover your personal creative style

The Client

Establishing scope of work
Quoting creative projects

Discovery

Gathering critical information
Defining a client's expectations

Strategy

Slow boiling ideas
Deductive ideation

Creative Work

Picking an appropriate style
Thumbnail drawing
Refined drawing
Building with shapes
Building with strokes
Building with symmetry
Combined build methods
Designing with type
Art directing yourself
Presenting design directions
Presentation mockups
Handling client feedback
Setting up final deliverables

Creative Support

Creating a brand standards style guide
Social media images
Proactive creativity

Finishing a Project

Organizing your project files

Conclusion

Goodbye