A Content Marketer’s Guide to Using ChatGPT

To succeed in the modern era, content marketers need to understand the effective and ethical applications of generative AI like ChatGPT. In this course, marketing and branded content expert Melanie Deziel highlights practical ways you can use ChatGPT to streamline your content strategy, production, revision, and publication workflows. Go over potential benefits and inherent risks of using generative AI, as well as how to mitigate the risks. Find out how to use ChatGPT to generate and refine content topics and ideas, outline content more efficiently, and identify coverage gaps. Learn how ChatGPT can help you produce short-form promotional content and identify key points within long-form content pieces. Discover how you can use effective prompting to modify existing content. Plus, experiment with the various applications of ChatGPT as a content marketing tool.