A CEO’s Guide to a Career in Advertising and Marketing

Get a ready-to-use blueprint for building a successful career in advertising and marketing. In this course you can get insights to design your personal career path. Kathy Ring, CEO of Starcom USA, offers lessons from a career spent driving a next-generation agency focused on the convergence of media, technology, and creativity. Whether you want to start a career in advertising and marketing or you are already working in the industry, Kathy shares insights on how to uncover your strengths that add value to your work. Learn how to identify mentors, find the right agency and company culture, and build the relationships that will propel your further in work and life. Using Kathy's advice, you can discover your strengths, embrace your creativity, and learn how to collaborate with and inspire those around you.

Topics include:
The why of advertising
The importance of mentors and influencers
Curating your path
Getting hired
Finding the right culture
Comparing agencies of different sizes
Being creative
Investing in relationships and partnerships
Driving decisions with data
Emphasizing equality
Giving back to your community
Balancing your personal life
Lessons for Millennials