A Beginner's Guide to Email Marketing
44mGeneral2024-05-03
Authors
Madecraft
Full-Service Learning Content Company
India Lott
Course details
Feeling overwhelmed by email marketing? Join India Lott as she simplifies the entire process, from devising a strategy to segmenting your audience. In this course, you'll learn how to effectively engage your audience, set email marketing goals, and develop strategies to create impactful campaigns. With India’s expert guidance, you’ll gain the knowledge and confidence to execute successful email marketing initiatives that resonate with your target audience.
Learning objectives
Develop an email marketing strategy.
Set email marketing goals.
Avoid common email marketing mistakes.
Build a subscriber list.
Grow your subscriber base.
Segment audiences.
Develop engaging email content.
Write effective subject lines.
Improve the timing of your emails.
Learning objectives
Develop an email marketing strategy.
Set email marketing goals.
Avoid common email marketing mistakes.
Build a subscriber list.
Grow your subscriber base.
Segment audiences.
Develop engaging email content.
Write effective subject lines.
Improve the timing of your emails.
Skills covered
Email MarketingMarketingLimited Series
Concepts
0. Introduction
- 01 - Intro to email marketing
1. Strategy
- 02 - Developing a strategy
2. Creating Goals
- 03 - Common marketing goals
- 04 - Common mistakes
3. Target Audience
- 05 - Building subscriber lists
- 06 - Segmenting audiences
- 07 - 5 ways to segment
4. Content Creation
- 08 - Developing engaging content
- 09 - Effective subject lines
- 10 - Deliver succinct messaging
- 11 - Calls to action
5. Landing Pages
- 12 - Creating landing pages
6. Execution
- 13 - Email marketing software
- 14 - Engagement based scheduling
- 15 - Ongoing analysis
Conclusion
- 16 - Let's get started