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20 Rules for Visual Communication

20 Rules for Visual Communication

1h 48mIntermediate2021-01-19

Authors

Amy Balliett

Amy Balliett

CEO and Founder of Killer Visual Strategies

Course details

How can you communicate information more visually? Instructor Amy Balliett has you covered. In this course, she introduces you to 20 rules that go into the “why,” the “who,” and the “how” of effective visual communication. For example, with Rule 3: Commit to quality, Amy shows you how to determine what makes content high quality and offers you a simple test to determine if your visual content meets or exceeds standards. With Rule 8: Different problems have different solutions, she discusses how to identify the right creative content solution for the problem that you’re trying to address with visual content. Throughout the course, Amy’s rules step through practical strategies and useful details that empower you to revolutionize your own content and brand strategy. Amy also explains which rules can be broken and how to break them.

Skills covered

CommunicationProfessional DevelopmentLeadership and ManagementOne-Off

Concepts

0. Introduction

  • 01 - Welcome
  • 02 - What you'll learn

1. The Why of Visual Communication

  • 03 - What is visual communication
  • 04 - Rule 1 - Embrace the environment
  • 05 - Rule 2 - Embrace the science
  • 06 - Rule 3 - Commit to quality

2. The Who of Visual Communication

  • 07 - Rule 4 - Your audience is everything
  • 08 - Rule 5 - Your brand is secondary
  • 09 - Rule 6 - Commit to one role
  • 10 - Rule 7 - Blank should blank blank
  • 11 - Rule 8 - Different problems have different solutions
  • 12 - Rule 9 - Choose the right tool for the job
  • 13 - Rule 10 - Never forget that people care less than goldfish

3. The How of Visual Communication

  • 14 - Rule 11 - Don't build the house before you have the blueprints
  • 15 - Rule 12 - Stand out at a party
  • 16 - Rule 13 - Always think about context
  • 17 - Rule 14 - Small visual cues have a large impact
  • 18 - Rule 15 - There's no gold at the end of the rainbow
  • 19 - Rule 16 - Good visual strategist practices
  • 20 - Rule 17 - Avoid the stigma of stock
  • 21 - Rule 18 - Don't always indulge in pie charts
  • 22 - Rule 19 - Don't let typography be your crutch
  • 23 - Rule 20 - Commit to the truth and prove it

Conclusion

  • 24 - Rules can be broken
  • 25 - Thank you

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